Fiori Floral Design

Fiori Floral Design uses only the most exquisite flowers. The shop offers a combination of alluring, sophisticated and organic floral compositions for all occasions. Fiori has been Seattle's smart preference to traditional flower shops since the mid-nineties. Tucked away behind a green façade on E. Pike and Summit, the Fiori design studio is small but filled with every facet of floristry you can think of.

When I visited the studio to acquaint myself with the shop, the proprietor, Miles Johnson, lightly moved around the room, grabbing bits of this and that, as he pieced together his designs. The worktable was set with mirrors and a series of track lights, enabling him to approach the design from every angle. Telling me that he only uses high-end product, I watched as Johnson picked through an assortment of flowers, carefully placing them within his design. “We’re different,” Johnson explained, “This is about design and feel.  This isn’t just mass producing arrangements.”

This careful procurement of products has gained them extensive recognition and has enabled them to provide services to local and national bigwigs. To name a few: Louis Vuitton, Cartier, Microsoft, Nordstrom, Starbucks, Seattle Art Museum, Seattle Symphony and Wild Ginger restaurant. Fiori has been featured in Vogue, Romantic Homes, Seattle Bride, Seattle Homes & Lifestyles and several other publications.

As with any art form, design is everything; you have to have something that sets you apart from your competition; something that announces you as exceptional in your field. The world of floristry is no different. Fiori has adopted the pavé style— a term used to describe the placement of precious stones on jewelry. The French term means to set stones closely together to give the appearance of covering the entire surface. Johnson describes this technique: “the artist places flowers closely together to create arrangements that appear to be made entirely of blossoms. In glass vases, stems are hidden by leaves so the focus remains on the flowers. We make intentional choices so that no element is used just as filler, but is integral to an arrangement's beauty and structure.”

Beyond the pavé concept, Fiori uses a variety of monochromatic color schemes with a combination of clean, well-defined lines to create a single piece of art rather than just a bouquet.

Learn more about how they do it.  Host your birthday party or a team- building event. This can be a unique way to spend time with friends and family, or a way for you to brush up on your own design skills. Learn from the best. Step into Fiori.

During a three-hour session, Fiori designers will teach you the fundamentals of form and function. The best way to learn is to do it yourself and they’ll set you loose on the freshest flowers, mint, and fruit. From the foundation to the finishing touches, at the end of the evening you will take home a gorgeous floral design that you have created.

3 hour classes at the Capitol Hill studio are $125.

Private classes are available for groups of six or more.

February 26, 2008 Spring Flowers I (sold out)
March 11, 2008 Spring Flowers (sold out)
May 20, 2008 Summer Flowers I: - Peonies!
July 15, 2008 Summer Flowers II: - Dahlias